Complacency in business is dangerous. Since the closing of the 20th century, business in the west has started to stagnate as the developing world superpowers have prospered at an astonishing rate. Countries such as India and China have benefited from cheap labour and have produced consumer items which rival anything available from established manufacturers. Now, it seems products produced in these countries have become the new benchmarks. China and India are set to become the new leaders in the technological and automotive industries. Old industrialized dinosaurs  were once the envy of the world, but dated business tactics and a rise in living standards, human rights and wages in the west have increased the production and marketing cost of many products. The new superpowers are learning from other peoples mistakes and taking full advantage of their political ethics. Something which we have not seen since the boom of the Japanese economy. But be assured, once the economies of these nations begin to reap the rewards and living standards rise, new challengers will begin to emerge…